Interdisciplinary approaches to marketing for social impact

Pia Polsa, Lucas Parker, Linda Brennan

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


This chapter discusses the intersection between marketing and the natural sciences. It first provides examples of how and why marketing can cooperate with the natural sciences and then describes interdisciplinarity in general and conceptual terms with the help of crystallisation and crossing dialogue. Marketing can benefit from the natural sciences in determining the product and service types that are environmentally sound and healthy. Marketing can also be a powerful tool for exerting influence; it can inform the natural sciences by advocating sustainable and responsible solutions to create environmental and health impacts.
Original languageEnglish
Title of host publicationThe Routledge Companion to Marketing and Society
EditorsKrzysztof Kubacki, Lukas Parker, Christine Domegan, Linda Brennan
Place of PublicationAbingdon, Oxon
Publication date2023
ISBN (Print)978-0-367-46308-3, 978-1-032-32521-7
ISBN (Electronic)978-1-003-02807-9
Publication statusPublished - 2023
MoE publication typeA3 Book chapter


  • 512 Business and Management

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Responsible organising


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