Internalization or externalization? Examining organizational arrangements for industrial service provision

Christian Kowalkowski, Daniel Kindström, Lars Witell

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

5 Citations (Scopus)
Original languageEnglish
Title of host publicationAmerican Marketing Association ServSIG International Research Conference 2010
Publication date2010
Publication statusPublished - 2010
MoE publication typeA4 Article in conference proceedings
Event2010 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Porto, Portugal
Duration: 17.06.201019.06.2010

Cite this

Kowalkowski, C., Kindström, D., & Witell, L. (2010). Internalization or externalization? Examining organizational arrangements for industrial service provision. In American Marketing Association ServSIG International Research Conference 2010