Internationalization strategies for services: a retrospective

Research output: Contribution to journalArticleScientificpeer-review

11 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Services Marketing
Volume30
Issue number2
Pages (from-to)129-132
ISSN0887-6045
DOIs
Publication statusPublished - 2016
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • Marketing Logics and Strategizing

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