Internationalization strategies for services: a retrospective

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29 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Services Marketing
Volume	30
Issue number	2
Pages (from-to)	129-132
ISSN	0887-6045
DOIs	https://doi.org/10.1108/JSM-11-2015-0354
Publication status	Published - 2016
MoE publication type	A1 Journal article - refereed

Keywords

@article{8dd938dbfa594fd99ad31e0c56fce3c4,

title = "Internationalization strategies for services: a retrospective",

keywords = "512 Business and Management, Marketing Logics and Strategizing",

author = "Christian Gr{\"o}nroos",

year = "2016",

doi = "10.1108/JSM-11-2015-0354",

language = "English",

volume = "30",

pages = "129--132",

journal = "Journal of Services Marketing",

issn = "0887-6045",

publisher = "Emerald Group Publishing",

number = "2",

}

TY - JOUR

T1 - Internationalization strategies for services: a retrospective

AU - Grönroos, Christian

PY - 2016

Y1 - 2016

KW - 512 Business and Management

KW - Marketing Logics and Strategizing

U2 - 10.1108/JSM-11-2015-0354

DO - 10.1108/JSM-11-2015-0354

M3 - Article

SN - 0887-6045

VL - 30

SP - 129

EP - 132

JO - Journal of Services Marketing

JF - Journal of Services Marketing

IS - 2

ER -