Karl-Erik Sveiby, Brent Snow

Research output: Non-textual formSoftwareScientific

531 Citations (Scopus)


Interplay™ is a fast-paced 6-7 hour board based simulation in which teams of 4 to 5 manage competing companies. To succeed, each team must determine a strategic focus and skillfully manage all the assets of their company in line with that focus.
Each team makes hundreds of decisions over the course of the day, some small and almost unnoticed, others key turning points of the company. Teams also experience many of the strategic and financial challenges organizations face in reality. Participants learn about running a company and better understand how the decisions they make impact overall results. Interplay™ builds a broad understanding of the critical factors that influence success of failure in any organization.
Original languageEnglish
Publication statusPublished - 2006
MoE publication typeI2 ICT software


  • 512 Business and Management
  • Knowledge-based strategy


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  • Pedagogical tools

    Sveiby, K., Mellander, K. & Snow, B.

    01.01.1993 → …

    Project: Externally funded project

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