Interpretation of service marketing concepts

Hannele Kauppinen-Räisänen, Christian Grönroos, Johanna Gummerus

Research output: Book/ReportCommissioned report

Original languageEnglish
Place of PublicationHelsinki
PublisherSwedish School of Economics and Business Administration
Number of pages34
ISBN (Print)978-951-555-965-4
Publication statusPublished - 2007
MoE publication typeD4 Published development or research report or study

Publication series

NameSwedish School of Economics and Business Administration. Working Papers
PublisherSwedish School of Economics and Business Administration
No.530
ISSN (Print)0357-4598

Cite this

Kauppinen-Räisänen, H., Grönroos, C., & Gummerus, J. (2007). Interpretation of service marketing concepts. (Swedish School of Economics and Business Administration. Working Papers; No. 530). Swedish School of Economics and Business Administration. http://hdl.handle.net/10227/243