Introducing Language into Service Encounters

Jonas Holmqvist, Y Van Vaerenbergh

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	40th European Marketing Academy Conference (EMAC 2011)
Publication date	2011
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	40th European Marketing Academy Conference (EMAC 2011) - Ljubljana, Slovenia Duration: 24.05.2011 → 27.05.2011

Keywords

@inproceedings{a1b6ba3c72f44ef79b442f5ba5cb456b,

title = "Introducing Language into Service Encounters",

keywords = "512 Business and Management, 612,1 Languages, KOTA2011",

author = "Jonas Holmqvist and {Van Vaerenbergh}, Y",

note = " Volume: Proceeding volume: ; 40th European Marketing Academy Conference (EMAC 2011) ; Conference date: 24-05-2011 Through 27-05-2011",

year = "2011",

language = "English",

booktitle = "40th European Marketing Academy Conference (EMAC 2011)",

}

TY - GEN

T1 - Introducing Language into Service Encounters

AU - Holmqvist, Jonas

AU - Van Vaerenbergh, Y

N1 - Volume: Proceeding volume:

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - 612,1 Languages

KW - KOTA2011

M3 - Conference contribution

BT - 40th European Marketing Academy Conference (EMAC 2011)

T2 - 40th European Marketing Academy Conference (EMAC 2011)

Y2 - 24 May 2011 through 27 May 2011

ER -