Abstract
This preview article introduces the special issue on “China and Chinese Communities” and presents a summary of the articles. Connections are made among the articles to point out the importance of Chinese economic and societal development to macromarketing research. Future research avenues are also discussed. The authors conclude with a special thank you to the authors, reviewers, and Editor-in-Chief for their roles in the preparation of the special issue.
| Original language | English |
|---|---|
| Peer-reviewed scientific journal | Journal of Macromarketing |
| Volume | 35 |
| Issue number | 2 |
| Pages (from-to) | 163-166 |
| Number of pages | 4 |
| ISSN | 0276-1467 |
| DOIs | |
| Publication status | Published - 11.06.2015 |
| MoE publication type | B1 Journal article |
Keywords
- 512 Business and Management
- brand meaning
- China
- country image
- macromarketing
- media representation
- neo-liberalism
- rural migrants
- social capital
- trade liberalization
- wine
