Investigating the failure of firm-blogger collaboration initiation: A blogger perspective

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	2015 Academy of Marketing Conference : The Magic in Marketing
Editors	Lisa O'Malley
Publisher	University of Limerick
Publication date	2015
ISBN (Print)	9781905952649
Publication status	Published - 2015
MoE publication type	A4 Article in conference proceedings
Event	2015 Academy of Marketing Conference - Limerick, Ireland Duration: 07.07.2015 → 09.07.2015

Keywords

@inproceedings{4013ab664f9042c4a2a76e4ec102474e,

title = "Investigating the failure of firm-blogger collaboration initiation: A blogger perspective",

keywords = "512 Business and Management",

author = "Marianne Sepp and Johanna Gummerus and Veronica Liljander",

note = " Volume: Proceeding volume: ; 2015 Academy of Marketing Conference ; Conference date: 07-07-2015 Through 09-07-2015",

year = "2015",

language = "English",

isbn = "9781905952649",

editor = "Lisa O'Malley",

booktitle = "2015 Academy of Marketing Conference",

publisher = "University of Limerick",

address = "Ireland",

}

Investigating the failure of firm-blogger collaboration initiation: A blogger perspective. / Sepp, Marianne ; Gummerus, Johanna; Liljander, Veronica.
2015 Academy of Marketing Conference: The Magic in Marketing. ed. / Lisa O'Malley. University of Limerick, 2015.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Investigating the failure of firm-blogger collaboration initiation: A blogger perspective

AU - Sepp, Marianne

AU - Gummerus, Johanna

AU - Liljander, Veronica

N1 - Volume: Proceeding volume:

PY - 2015

Y1 - 2015

KW - 512 Business and Management

M3 - Conference contribution

SN - 9781905952649

BT - 2015 Academy of Marketing Conference

A2 - O'Malley, Lisa

PB - University of Limerick

T2 - 2015 Academy of Marketing Conference

Y2 - 7 July 2015 through 9 July 2015

ER -