Investigating the failure of firm-blogger collaboration initiation: A blogger perspective

Marianne Sepp, Johanna Gummerus, Veronica Liljander

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication2015 Academy of Marketing Conference : The Magic in Marketing
EditorsLisa O'Malley
PublisherUniversity of Limerick
Publication date2015
ISBN (Print)9781905952649
Publication statusPublished - 2015
MoE publication typeA4 Article in conference proceedings
Event2015 Academy of Marketing Conference - Limerick, Ireland
Duration: 07.07.201509.07.2015


  • 512 Business and Management

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