Investigating the links between a corporate brand and a customer brand

Catharina Gylling, Kirsti Helena Lindberg-Repo

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Peer-reviewed scientific journalJournal of Brand Management
Volume13
Issue number4/5
Pages (from-to)257-267
Number of pages11
ISSN1350-231X
Publication statusPublished - 2006
MoE publication typeA1 Journal article - refereed

Cite this

Gylling, C., & Lindberg-Repo, K. H. (2006). Investigating the links between a corporate brand and a customer brand. Journal of Brand Management, 13(4/5), 257-267.