| Original language | English |
|---|---|
| Peer-reviewed scientific journal | Journal of Brand Management |
| Volume | 13 |
| Issue number | 4/5 |
| Pages (from-to) | 257-267 |
| Number of pages | 11 |
| ISSN | 1350-231X |
| Publication status | Published - 2006 |
| MoE publication type | A1 Journal article - refereed |
Investigating the links between a corporate brand and a customer brand
Catharina Gylling, Kirsti Helena Lindberg-Repo
Research output: Contribution to journal › Article › Scientific › peer-review