Investigating the relationship between corporate social responsibility and customer loyalty and the mediating role of customer satisfaction in Vietnamese grocery retailing.

Thi D.E. Nguyen*, David Grant

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2021 International Conference on Business and Finance (ICBF)
Number of pages12
Place of PublicationVietnam
PublisherUniversity of Economics Ho Chi Minh City
Publication date27.09.2021
Publication statusPublished - 27.09.2021
MoE publication typeA4 Article in conference proceedings
EventInternational Conference on Business and Finance (ICBF) 2021 - Ho Chi Minh City, Viet Nam
Duration: 27.09.202128.09.2021

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