Investors’ reactions to company advertisements: The persuasive effect of product-featuring ads

Jaakko Aspara, Amitav Chakravarti

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalEuropean Journal of Marketing
Volume49
Issue number5/6
ISSN0309-0566
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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