Investors’ reactions to company advertisements: The persuasive effect of product-featuring ads

Jaakko Aspara, Amitav Chakravarti

Research output: Contribution to journal › Article › Scientific › peer-review

12 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	European Journal of Marketing
Volume	49
Issue number	5/6
ISSN	0309-0566
DOIs	https://doi.org/10.1108/EJM-11-2013-0661
Publication status	Published - 2015
MoE publication type	A1 Journal article - refereed

Keywords

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title = "Investors{\textquoteright} reactions to company advertisements: The persuasive effect of product-featuring ads",

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author = "Jaakko Aspara and Amitav Chakravarti",

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T1 - Investors’ reactions to company advertisements: The persuasive effect of product-featuring ads

AU - Aspara, Jaakko

AU - Chakravarti, Amitav

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U2 - 10.1108/EJM-11-2013-0661

DO - 10.1108/EJM-11-2013-0661

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VL - 49

JO - European Journal of Marketing

JF - European Journal of Marketing

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