Invisible communication – A challenge to established marketing communication practice.

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)
Original languageSwedish
Peer-reviewed scientific journalEuropean Business Review
Volume24
Issue number2
Pages (from-to)120-133
Number of pages14
ISSN0955-534X
DOIs
Publication statusPublished - 2012
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2012

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