Invisible communication – A challenge to established marketing communication practice.

Research output: Contribution to journal › Article › Scientific › peer-review

10 Citations (Scopus)

Original language	Swedish
Peer-reviewed scientific journal	European Business Review
Volume	24
Issue number	2
Pages (from-to)	120-133
Number of pages	14
ISSN	0955-534X
DOIs	https://doi.org/10.1108/09555341211203991
Publication status	Published - 2012
MoE publication type	A1 Journal article - refereed

Keywords

@article{a8960223385945a3842b35327f62eff0,

title = "Invisible communication – A challenge to established marketing communication practice.",

keywords = "512 F{\"o}retagsekonomi, KOTA2012",

author = "{\AA}ke Finne and Tore Strandvik",

year = "2012",

doi = "10.1108/09555341211203991",

language = "Svenska",

volume = "24",

pages = "120--133",

journal = "European Business Review",

issn = "0955-534X",

publisher = "Emerald Group Publishing",

number = "2",

}

TY - JOUR

T1 - Invisible communication – A challenge to established marketing communication practice.

AU - Finne, Åke

AU - Strandvik, Tore

PY - 2012

Y1 - 2012

KW - 512 Företagsekonomi

KW - KOTA2012

U2 - 10.1108/09555341211203991

DO - 10.1108/09555341211203991

M3 - Artikel

SN - 0955-534X

VL - 24

SP - 120

EP - 133

JO - European Business Review

JF - European Business Review

IS - 2

ER -