Invisible value formation: a netnography in retail banking

Research output: Contribution to journal › Article › Scientific › peer-review

45 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	International Journal of Bank Marketing
Volume	32
Issue number	6
Pages (from-to)	590-607
Number of pages	18
ISSN	0265-2323
DOIs	https://doi.org/10.1108/IJBM-03-2014-0041
Publication status	Published - 2014
MoE publication type	A1 Journal article - refereed

Keywords

@article{4b223ca6be4649f78d1840ceea3e4958,

title = "Invisible value formation: a netnography in retail banking",

keywords = "512 Business and Management, KOTA2014, Customers and Relations",

author = "Gustav Medberg and Kristina Heinonen",

year = "2014",

doi = "10.1108/IJBM-03-2014-0041",

language = "English",

volume = "32",

pages = "590--607",

journal = "International Journal of Bank Marketing",

issn = "0265-2323",

publisher = "Emerald Group Publishing",

number = "6",

}

TY - JOUR

T1 - Invisible value formation: a netnography in retail banking

AU - Medberg, Gustav

AU - Heinonen, Kristina

PY - 2014

Y1 - 2014

KW - 512 Business and Management

KW - KOTA2014

KW - Customers and Relations

U2 - 10.1108/IJBM-03-2014-0041

DO - 10.1108/IJBM-03-2014-0041

M3 - Article

SN - 0265-2323

VL - 32

SP - 590

EP - 607

JO - International Journal of Bank Marketing

JF - International Journal of Bank Marketing

IS - 6

ER -