Invisible value formation: a netnography in retail banking

Research output: Contribution to journalArticleScientificpeer-review

18 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalInternational Journal of Bank Marketing
Volume32
Issue number6
Pages (from-to)590-607
Number of pages18
ISSN0265-2323
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2014
  • Customers and Relations

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