Involving Customers in the Service Innovation Process

Marja Toivonen; Mari Holopainen; Tiina Tuominen

doi:10.1007/978-1-4614-1972-3_32

Involving Customers in the Service Innovation Process

Marja Toivonen, Mari Holopainen, Tiina Tuominen

Marketing, Vaasa

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	English
Title of host publication	Case Studies in Service Innovation
Editors	Linda A. Macaulay, Ian Miles, Jennifer Wilby, Yin Leng Tan, Liping Zhao, Babis Theodoulidis
Place of Publication	New York
Publisher	Springer
Publication date	2012
Pages	195-208
ISBN (Electronic)	978-1-4614-1971-6
DOIs	https://doi.org/10.1007/978-1-4614-1972-3_32
Publication status	Published - 2012
MoE publication type	B2 Book chapter

Publication series

Name	Service Science: Research and Innovations in the Service Economy
Publisher	Springer
ISSN (Print)	1865-4924

Keywords

512 Business and Management

Access to Document

10.1007/978-1-4614-1972-3_32

OpenUrl availability

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Cite this

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Involving Customers in the Service Innovation Process. / Toivonen, Marja; Holopainen, Mari; Tuominen, Tiina.

Case Studies in Service Innovation. ed. / Linda A. Macaulay; Ian Miles; Jennifer Wilby; Yin Leng Tan; Liping Zhao; Babis Theodoulidis. New York : Springer, 2012. p. 195-208 (Service Science: Research and Innovations in the Service Economy ).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

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