Is Customer Really the King? Empirical Evidence from Internationa Business Cases.

Ivar Soone, T Lehtimäki, J Nevmerzhitskaya

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationCorporate Citizens of the New Millenium: Towards a Shared European Perspective. Conference Proceedings from EUPRERA 2009, 23-26 September 2009, Bucharest, Romania.
Publication date2009
Publication statusPublished - 2009
MoE publication typeA4 Article in conference proceedings

Cite this

Soone, I., Lehtimäki, T., & Nevmerzhitskaya, J. (2009). Is Customer Really the King? Empirical Evidence from Internationa Business Cases. In Corporate Citizens of the New Millenium: Towards a Shared European Perspective. Conference Proceedings from EUPRERA 2009, 23-26 September 2009, Bucharest, Romania.