Is Customer Really the King? Empirical Evidence from Internationa Business Cases.

Ivar Soone; T Lehtimäki; J Nevmerzhitskaya

Is Customer Really the King? Empirical Evidence from Internationa Business Cases.

Ivar Soone, T Lehtimäki, J Nevmerzhitskaya

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Corporate Citizens of the New Millenium: Towards a Shared European Perspective. Conference Proceedings from EUPRERA 2009, 23-26 September 2009, Bucharest, Romania.
Publication date	2009
Publication status	Published - 2009
MoE publication type	A4 Article in conference proceedings

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title = "Is Customer Really the King? Empirical Evidence from Internationa Business Cases.",

author = "Ivar Soone and T Lehtim{\"a}ki and J Nevmerzhitskaya",

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year = "2009",

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booktitle = "Corporate Citizens of the New Millenium: Towards a Shared European Perspective. Conference Proceedings from EUPRERA 2009, 23-26 September 2009, Bucharest, Romania.",

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Is Customer Really the King? Empirical Evidence from Internationa Business Cases. / Soone, Ivar; Lehtimäki, T; Nevmerzhitskaya, J.
Corporate Citizens of the New Millenium: Towards a Shared European Perspective. Conference Proceedings from EUPRERA 2009, 23-26 September 2009, Bucharest, Romania.. 2009.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Is Customer Really the King? Empirical Evidence from Internationa Business Cases.

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AU - Lehtimäki, T

AU - Nevmerzhitskaya, J

N1 - Volume: Proceeding volume:

PY - 2009

Y1 - 2009

M3 - Conference contribution

BT - Corporate Citizens of the New Millenium: Towards a Shared European Perspective. Conference Proceedings from EUPRERA 2009, 23-26 September 2009, Bucharest, Romania.

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