Is loyalty important for your tourism partner? Examining the Gap between Expected and Experienced Trust and its Effect on Loyalty

Ossi Pesämaa, Daniel Örtqvist, Joseph F. Hair Jr.

Research output: Contribution to journalArticleScientific

Original languageEnglish
Non-refereed scientific journalWorld Journal of Tourism Small Business Management
Issue number3
Pages (from-to)23-29
Number of pages7
Publication statusPublished - 2007
MoE publication typeB1 Journal article

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