Is loyalty important for your tourism partner? Examining the Gap between Expected and Experienced Trust and its Effect on Loyalty

Ossi Pesämaa, D. Örtqvist, J. F. Hair jr.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe International Symposium on Entrepreneurship in Tourism
Publication date2007
Publication statusPublished - 2007
MoE publication typeA4 Article in conference proceedings
EventThe International Symposium on Entrepreneurship in Tourism - Rovaniemi, Finland
Duration: 19.03.200722.03.2007

Cite this

Pesämaa, O., Örtqvist, D., & Hair jr., J. F. (2007). Is loyalty important for your tourism partner? Examining the Gap between Expected and Experienced Trust and its Effect on Loyalty. In The International Symposium on Entrepreneurship in Tourism