Is loyalty important for your tourism partner? Examining the Gap between Expected and Experienced Trust and its Effect on Loyalty

Ossi Pesämaa, D. Örtqvist, J. F. Hair jr.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe International Symposium on Entrepreneurship in Tourism
Publication date2007
Publication statusPublished - 2007
MoE publication typeA4 Article in conference proceedings
EventThe International Symposium on Entrepreneurship in Tourism - Rovaniemi, Finland
Duration: 19.03.200722.03.2007

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