| Original language | English |
|---|---|
| Title of host publication | The International Symposium on Entrepreneurship in Tourism |
| Publication date | 2007 |
| Publication status | Published - 2007 |
| MoE publication type | A4 Article in conference proceedings |
| Event | The International Symposium on Entrepreneurship in Tourism - Rovaniemi, Finland Duration: 19.03.2007 → 22.03.2007 |
Is loyalty important for your tourism partner? Examining the Gap between Expected and Experienced Trust and its Effect on Loyalty
Ossi Pesämaa, D. Örtqvist, J. F. Hair jr.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review