Is loyalty important for your tourism partner?: Examining the Gap between Expected and Experienced Trust and its Effect on Loyalty

Is loyalty important for your tourism partner? Examining the Gap between Expected and Experienced Trust and its Effect on Loyalty

Ossi Pesämaa, Daniel Örtqvist, Joseph F. Hair Jr.

Research output: Contribution to journal › Article › Scientific

Original language	English
Non-refereed scientific journal	World Journal of Tourism Small Business Management
Volume	1
Issue number	3
Pages (from-to)	23-29
Number of pages	7
Publication status	Published - 2007
MoE publication type	B1 Journal article

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title = "Is loyalty important for your tourism partner?: Examining the Gap between Expected and Experienced Trust and its Effect on Loyalty",

author = "Ossi Pes{\"a}maa and Daniel {\"O}rtqvist and {Hair Jr.}, {Joseph F.}",

year = "2007",

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journal = "World Journal of Tourism Small Business Management",

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T1 - Is loyalty important for your tourism partner?

T2 - Examining the Gap between Expected and Experienced Trust and its Effect on Loyalty

AU - Pesämaa, Ossi

AU - Örtqvist, Daniel

AU - Hair Jr., Joseph F.

PY - 2007

Y1 - 2007

M3 - Article

SN - 1998-135X

VL - 1

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EP - 29

JO - World Journal of Tourism Small Business Management

JF - World Journal of Tourism Small Business Management

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