Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment

Matti Jaakkola, Johanna Frösén, Henrikki Tikkanen, Jaakko Aspara, Antti Vassinen, Petri Parvinen

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Marketing Management
Volume32
Issue number13-14
Pages (from-to)1359-1385
ISSN0267-257X
DOIs
Publication statusPublished - 13.06.2016
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • Marketing Effectiveness and Profitability

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