It matters who “they” think you are: categorizing the customer in marketing communications and the effects on the customer

Magnus Söderlund, Claes-Robert Julander

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

Original language	English
Title of host publication	The changing roles od advertising : The 11:th ICORIA
Editors	Sara Rosengren
Place of Publication	Stockholm
Publisher	Stockholm School of Economics
Publication date	2012
Pages	119-122
Publication status	Published - 2012
MoE publication type	D3 Professional conference proceedings
Event	ICORIA - , Sweden Duration: 01.01.1800 → …

Keywords

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title = "It matters who “they” think you are: categorizing the customer in marketing communications and the effects on the customer",

keywords = "512 Business and Management",

author = "Magnus S{\"o}derlund and Claes-Robert Julander",

note = " Volume: Proceeding volume: ; ICORIA ; Conference date: 01-01-1800",

year = "2012",

language = "English",

pages = "119--122",

editor = "Sara Rosengren",

booktitle = "The changing roles od advertising",

publisher = "Stockholm School of Economics",

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It matters who “they” think you are: categorizing the customer in marketing communications and the effects on the customer. / Söderlund, Magnus; Julander , Claes-Robert.
The changing roles od advertising: The 11:th ICORIA. ed. / Sara Rosengren. Stockholm: Stockholm School of Economics, 2012. p. 119-122.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

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Y2 - 1 January 1800

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