Key account management and supply chain management execution

Christoph Teller, Herbert Kotzab, David B. Grant

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationESSCA Colloquium on European Retail Research. Book of Proceedings (CERR 2012) : Abstracts and Articles Presented at the first Colloquium on European Retail Research
EditorsXavier Brusset, Herbert Kotzab, Peter Schnedlitz, Christoph Teller, Neil Towers
Publication date05.2012
Pages174-295
Publication statusPublished - 05.2012
MoE publication typeA4 Article in conference proceedings
EventColloquium on European Retail Research (CERR) 2012 - Paris, France
Duration: 03.05.201204.05.2012

Keywords

  • 512 Business and Management

Cite this

Teller, C., Kotzab, H., & Grant, D. B. (2012). Key account management and supply chain management execution. In X. Brusset, H. Kotzab, P. Schnedlitz, C. Teller, & N. Towers (Eds.), ESSCA Colloquium on European Retail Research. Book of Proceedings (CERR 2012) : Abstracts and Articles Presented at the first Colloquium on European Retail Research (pp. 174-295) http://erc2012.sciencesconf.org/conference/erc2012/boa_en.pdf