Key account management and supply chain management execution

Christoph Teller, Herbert Kotzab, David B. Grant

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationESSCA Colloquium on European Retail Research. Book of Proceedings (CERR 2012) : Abstracts and Articles Presented at the first Colloquium on European Retail Research
EditorsXavier Brusset, Herbert Kotzab, Peter Schnedlitz, Christoph Teller, Neil Towers
Publication date05.2012
Publication statusPublished - 05.2012
MoE publication typeA4 Article in conference proceedings
EventColloquium on European Retail Research (CERR) 2012 - Paris, France
Duration: 03.05.201204.05.2012


  • 512 Business and Management

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