Konsumentdominerad marknadskommunikation: WOM-forskningens rötter och utnyttjningsmöjligheter

Mikael Berndtson

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	Swedish
Peer-reviewed scientific journal	Ekonomiska Samfundets Tidskrift
Issue number	1
Pages (from-to)	5-16
Number of pages	12
ISSN	0013-3183
Publication status	Published - 2008
MoE publication type	A1 Journal article - refereed

OpenUrl availability

@article{4e71f81626ea493d993076f6d912e61a,

title = "Konsumentdominerad marknadskommunikation: WOM-forskningens r{\"o}tter och utnyttjningsm{\"o}jligheter",

author = "Mikael Berndtson",

year = "2008",

language = "Svenska",

pages = "5--16",

journal = "Ekonomiska Samfundets Tidskrift",

issn = "0013-3183",

publisher = "Ekonomiska Samfundet i Finland",

number = "1",

}