Kuluttajatrendit - Miten Suomi eroaa muista Pohjoismaista?

Minna Pura; Emelie Löhtner

Kuluttajatrendit - Miten Suomi eroaa muista Pohjoismaista?

Translated title of the contribution: Consumer Trends - How does Finland differ from other Nordic countries based on MOSAIC-data?

Minna Pura, Emelie Löhtner

Marketing, Helsinki

Research output: Contribution to journal › Article › Professional

Translated title of the contribution	Consumer Trends - How does Finland differ from other Nordic countries based on MOSAIC-data?
Original language	Finnish
Trade journal	Asiakkuusmarkkinoinnin vuosikirja
Volume	2016
Pages (from-to)	36-38
Number of pages	3
ISSN	1798-6524
Publication status	Published - 18.11.2016
MoE publication type	D1 Article in a trade journal

Keywords

512 Business and Management
segmentation
prediction
STRATEGY
518 Media and communications
MOSAIC
sociodemographics
online
classification
Customers and Relations
SELF-SERVICE
segmentation

Access to Document

https://www.asml.fi/blogi/asiakasymmarrys-trendit-kuluttajat-pohjoismaat-mosaic/

OpenUrl availability

Full text

Cite this

@article{e40901b4bb0b44bfbcc426638d6e3de5,

title = "Kuluttajatrendit - Miten Suomi eroaa muista Pohjoismaista?",

keywords = "512 F{\"o}retagsekonomi, segmentation, prediction, STRATEGY, 518 Medie- och kommunikationsvetenskap, MOSAIC, sociodemographics, online, classification, Customers and Relations, SELF-SERVICE, segmentation",

author = "Minna Pura and Emelie L{\"o}htner",

year = "2016",

month = nov,

day = "18",

language = "Finska",

volume = "2016",

pages = "36--38",

journal = "Asiakkuusmarkkinoinnin vuosikirja",