Last mile logistics delivery in the fashion retail sector: The case of Poland

The paper analyses the delivery options available to Polish customers. It compares two companies: Zalando, a solely online fashion player, and TOP SECRET, an omnichannel retailer which uses both online and traditional stores. For each company, an overview of logistic systems is presented and delivery options as well as product return conditions are analysed. This snapshot of the fashion market confirms that Polish customers have a wide choice of delivery options, from home delivery, through manned collection points (post offices, kiosks and others), to a well-developed city network of automated lockers. In the case of TOP SECRET, in-store collection was also possible. However, delivery times, from up to two days, are not as fast as countries such as the United Kingdom, where next day delivery is offered by local retailers. The development of e-commerce and omnichannel was stimulated by the recent modernisation of the transport and logistics networks in Poland.