Leading with a Purpose:  Exploring the Operationalization of Corporate Brand Conscientiousness

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 18th Global Brand Conference, Católica Porto Business School, Porto, Portugal, 7-9 May 2025
Publication status	Accepted/In press - 2025
MoE publication type	A4 Article in conference proceedings

Cite this

@inproceedings{67659c0a0aa84e01b550e66fb23c68bc,

title = "Leading with a Purpose: Exploring the Operationalization of Corporate Brand Conscientiousness",

author = "Sonja Sarasvuo and Valeria Penttinen",

year = "2025",

language = "English",

booktitle = "Proceedings of the 18th Global Brand Conference, Cat{\'o}lica Porto Business School, Porto, Portugal, 7-9 May 2025",

}

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review