Lean principles in business-to-business services: Synergy or oxymoron?

Per Carlborg, Daniel Kindström, Christian Kowalkowski

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAmerican Marketing Association ServSIG International Research Conference 2012
Publication date2012
Publication statusPublished - 2012
MoE publication typeA4 Article in conference proceedings
Event2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland
Duration: 07.06.201209.06.2012
Conference number: 7

Keywords

  • 512 Business and Management

Cite this

Carlborg, P., Kindström, D., & Kowalkowski, C. (2012). Lean principles in business-to-business services: Synergy or oxymoron? In American Marketing Association ServSIG International Research Conference 2012