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Learning from the pioneering founders of the service research field
David E. Bowen, Raymond P. Fisk*, John E.G. Bateson, Mary Jo Bitner, Stephen W. Brown, Richard B. Chase, Bo Edvardsson, Christian Grönroos, A. Parasuraman, Benjamin Schneider, Valarie A. Zeithaml
*Corresponding author for this work
Research output: Contribution to journal › Article › Scientific › peer-review
10
Citations
(Scopus)