Legends in Marketing: Christian Grönroos: Volume 1: Service Marketing

Jagdish N. Sheth (Editor), Raymond P. Fisk (Editor), Christian Grönroos (Editor)

Research output: Book/ReportAnthology

Original languageEnglish
Place of PublicationThousand Oaks
PublisherSage publications
ISBN (Print)978-81-321-1002-6 (set of 8 volumes)
Publication statusPublished - 2013
MoE publication typeC2 Edited book

Keywords

  • 512 Business and Management
  • KOTA2013
  • Equis Base Room

Cite this

Sheth, J. N., Fisk, R. P., & Grönroos, C. (Eds.) (2013). Legends in Marketing: Christian Grönroos: Volume 1: Service Marketing. Sage publications.