Legends in Marketing: Christian Grönroos: Volume 1: Service Marketing

Jagdish N. Sheth (Editor), Raymond P. Fisk (Editor), Christian Grönroos (Editor)

Research output: Book/Report › Anthology › Scientific › peer-review

Original language	English

Keywords

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title = "Legends in Marketing: Christian Gr{\"o}nroos: Volume 1: Service Marketing",

keywords = "512 Business and Management, KOTA2013, Equis Base Room",

editor = "Sheth, {Jagdish N.} and Fisk, {Raymond P.} and Christian Gr{\"o}nroos",

year = "2013",

language = "English",

isbn = "978-81-321-1002-6 (set of 8 volumes)",

publisher = "Sage publications",

address = "United Kingdom",

}

TY - BOOK

T1 - Legends in Marketing: Christian Grönroos

T2 - Volume 1: Service Marketing

A2 - Sheth, Jagdish N.

A2 - Fisk, Raymond P.

A2 - Grönroos, Christian

PY - 2013

Y1 - 2013

KW - 512 Business and Management

KW - KOTA2013

KW - Equis Base Room

M3 - Anthology

SN - 978-81-321-1002-6 (set of 8 volumes)

BT - Legends in Marketing: Christian Grönroos

PB - Sage publications

CY - Thousand Oaks

ER -