Legends in Marketing: Christian Grönroos: Volume 3: Service Logic

Jagdish N. Sheth (Editor), Tore Strandvik (Editor), Christian Grönroos (Editor)

Research output: Book/ReportAnthology

Original languageEnglish
Place of PublicationThousand Oaks
PublisherSage publications
ISBN (Print)9788132110026
Publication statusPublished - 2013
MoE publication typeC2 Edited book

Keywords

  • 512 Business and Management
  • KOTA2013
  • Equis Base Room

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