Legends in Marketing: Christian Grönroos: Volume 4: Service Quality

Jagdish N. Sheth (Editor), Lawrence A. Crosby (Editor), Christian Grönroos (Editor)

Research output: Book/ReportAnthologyScientificpeer-review

Original languageEnglish
Place of PublicationThousand Oaks
PublisherSage publications
ISBN (Print)978-81-321-1002-6 (set of 8 volumes)
Publication statusPublished - 2013
MoE publication typeC2 Edited book


  • 512 Business and Management
  • KOTA2013
  • Equis Base Room

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