Lessons learned about marketing in micro firms

Peter Björk, Annika Ravald, Karolina Wägar

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publication19th Nordic Academy of Management Conference
Publication date2007
Publication statusPublished - 2007
MoE publication typeB3 Article in conference proceedings
Event19th Nordic Academy of Management Conference (NFF) - Bergen, Norway
Duration: 01.01.200711.08.2007
Conference number: 16

Cite this

Björk, P., Ravald, A., & Wägar, K. (2007). Lessons learned about marketing in micro firms. In 19th Nordic Academy of Management Conference