Let Me Tell You a Story: Consumer Responses to Company-Created Brand Stories

Eeva Helena Solja

Research output: Thesis › Doctoral Thesis › Collection of Articles

Original language	English
Supervisors/Advisors	Liljander, Veronica, Supervisor Söderlund, Magnus, Supervisor Aspara, Jaakko, Supervisor
Award date	15.09.2017
Place of Publication	Helsinki
Publisher	Hanken School of Economics
Print ISBNs	978-952-232-346-0
Electronic ISBNs	978-952-232-347-7
Publication status	Published - 2017
MoE publication type	G5 Doctoral dissertation (article)

Keywords

@phdthesis{71724616959348909aa399bfd3a942b4,

title = "Let Me Tell You a Story: Consumer Responses to Company-Created Brand Stories",

keywords = "512 Business and Management",

author = "Solja, {Eeva Helena}",

year = "2017",

language = "English",

isbn = "978-952-232-346-0",

series = "Ekonomi och samh{\"a}lle / Economics and Society",

publisher = "Hanken School of Economics",

number = "314",

address = "Finland",

}