Linking customers perceived value and websites communication in business-to-business relationships

Natasa Golik Klanac

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publication2007 AMA Winter Educators’ Conference Proceedings Marketing Theory and Applications
EditorsA.L. Dixon, K.A. Machleit
Publication date2007
Publication statusPublished - 2007
MoE publication typeB3 Article in conference proceedings

Cite this

Golik Klanac, N. (2007). Linking customers perceived value and websites communication in business-to-business relationships. In A. L. Dixon, & K. A. Machleit (Eds.), 2007 AMA Winter Educators’ Conference Proceedings Marketing Theory and Applications