Linking customers perceived value and websites communication in business-to-business relationships

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	2007 AMA Winter Educators’ Conference Proceedings Marketing Theory and Applications
Editors	A.L. Dixon, K.A. Machleit
Publication date	2007
Publication status	Published - 2007
MoE publication type	B3 Article in conference proceedings

OpenUrl availability

@inproceedings{4a845d78939149d3b06b98ad3ee8bbdd,

title = "Linking customers perceived value and websites communication in business-to-business relationships",

author = "\{Golik Klanac\}, Natasa",

note = " Volume: Proceeding volume: ",

year = "2007",

language = "English",

editor = "A.L. Dixon and K.A. Machleit",

booktitle = "2007 AMA Winter Educators{\textquoteright} Conference Proceedings Marketing Theory and Applications",

}