Original language | English |
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Title of host publication | Proceedings of the 36th Conference EMAC-The European Marketing Academy |
Editors | S.C. Beckmann, R. Elliott, S. Friese |
Number of pages | 5 |
Publication date | 2007 |
Publication status | Published - 2007 |
MoE publication type | A4 Article in conference proceedings |
Event | The 36th Conference EMAC - The European Marketing Academy - Reykjavik, Iceland Duration: 01.01.1800 → … |
Keywords
- 512 Business and Management