Linking values to food product concepts: Are consumers sensitive?

H. Luomala, T. Kupiainen, K. Lehtola, H. Karhu, Hannele Kauppinen-Räisänen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 36th Conference EMAC-The European Marketing Academy
EditorsS.C. Beckmann, R. Elliott, S. Friese
Number of pages5
Publication date2007
Publication statusPublished - 2007
MoE publication typeA4 Article in conference proceedings
EventThe 36th Conference EMAC - The European Marketing Academy - Reykjavik, Iceland
Duration: 01.01.1800 → …

Keywords

  • 512 Business and Management

Cite this

Luomala, H., Kupiainen, T., Lehtola, K., Karhu, H., & Kauppinen-Räisänen, H. (2007). Linking values to food product concepts: Are consumers sensitive? . In S. C. Beckmann, R. Elliott, & S. Friese (Eds.), Proceedings of the 36th Conference EMAC-The European Marketing Academy