Linking values to food product concepts: Are consumers sensitive?

H. Luomala; T. Kupiainen; K. Lehtola; H. Karhu; Hannele Kauppinen-Räisänen

Linking values to food product concepts: Are consumers sensitive?

H. Luomala, T. Kupiainen, K. Lehtola, H. Karhu, Hannele Kauppinen-Räisänen

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 36th Conference EMAC-The European Marketing Academy
Editors	S.C. Beckmann, R. Elliott, S. Friese
Number of pages	5
Publication date	2007
Publication status	Published - 2007
MoE publication type	A4 Article in conference proceedings
Event	The 36th Conference EMAC - The European Marketing Academy - Reykjavik, Iceland Duration: 01.01.1800 → …

Keywords

512 Business and Management

Cite this

Luomala, H., Kupiainen, T., Lehtola, K., Karhu, H., & Kauppinen-Räisänen, H. (2007). Linking values to food product concepts: Are consumers sensitive? . In S. C. Beckmann, R. Elliott, & S. Friese (Eds.), Proceedings of the 36th Conference EMAC-The European Marketing Academy

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keywords = "512 Business and Management",

author = "H. Luomala and T. Kupiainen and K. Lehtola and H. Karhu and Hannele Kauppinen-R{\"a}is{\"a}nen",

note = " Volume: Proceeding volume: ; The 36th Conference EMAC - The European Marketing Academy ; Conference date: 01-01-1800",

year = "2007",

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editor = "S.C. Beckmann and R. Elliott and S. Friese",

booktitle = "Proceedings of the 36th Conference EMAC-The European Marketing Academy",

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Linking values to food product concepts : Are consumers sensitive? . / Luomala, H.; Kupiainen, T.; Lehtola, K.; Karhu, H.; Kauppinen-Räisänen, Hannele.

Proceedings of the 36th Conference EMAC-The European Marketing Academy. ed. / S.C. Beckmann; R. Elliott; S. Friese. 2007.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Linking values to food product concepts

T2 - The 36th Conference EMAC - The European Marketing Academy

AU - Luomala, H.

AU - Kupiainen, T.

AU - Lehtola, K.

AU - Karhu, H.

AU - Kauppinen-Räisänen, Hannele

N1 - Volume: Proceeding volume:

PY - 2007

Y1 - 2007

KW - 512 Business and Management

M3 - Conference contribution

BT - Proceedings of the 36th Conference EMAC-The European Marketing Academy

A2 - Beckmann, S.C.

A2 - Elliott, R.

A2 - Friese, S.

Y2 - 1 January 1800

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