Longitudinal Analysis of Digital Bonding in Buyer–Seller Relationships

Jari Salo; Robert Wendelin

doi:10.1080/1051712X.2012.719179

Longitudinal Analysis of Digital Bonding in Buyer–Seller Relationships

Jari Salo, Robert Wendelin

CERS - Centre for Relationship Marketing and Service Management, Helsinki

Research output: Contribution to journal › Article › Scientific › peer-review

10 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Business-to-Business Marketing
Volume	20
Issue number	1
Pages (from-to)	1-19
Number of pages	19
ISSN	1051-712X
DOIs	https://doi.org/10.1080/1051712X.2012.719179
Publication status	Published - 2013
MoE publication type	A1 Journal article - refereed

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512 Business and Management

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Longitudinal Analysis of Digital Bonding in Buyer–Seller Relationships

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