Love at first sight of a long-term affair?: Different relationship levels as predictors of customer commitment

Love at first sight of a long-term affair? Different relationship levels as predictors of customer commitment

Maria Sääksjärvi, Pia Katarina Hellén, Johanna Gummerus, Christian Grönroos

Research output: Contribution to journal › Article › Scientific › peer-review

11 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Relationship Marketing
Volume	6
Issue number	1
Pages (from-to)	45-62
Number of pages	18
ISSN	1533-2667
Publication status	Published - 2007
MoE publication type	A1 Journal article - refereed

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T1 - Love at first sight of a long-term affair?

T2 - Different relationship levels as predictors of customer commitment

AU - Sääksjärvi, Maria

AU - Hellén, Pia Katarina

AU - Gummerus, Johanna

AU - Grönroos, Christian

PY - 2007

Y1 - 2007

M3 - Article

SN - 1533-2667

VL - 6

SP - 45

EP - 62

JO - Journal of Relationship Marketing

JF - Journal of Relationship Marketing

IS - 1

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