Making customer relationship decisions: Analytics v rules of thumb

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42 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Business Research
Volume	67
Issue number	8
Pages (from-to)	1725-1732
Number of pages	8
ISSN	0148-2963
DOIs	https://doi.org/10.1016/j.jbusres.2014.02.019
Publication status	Published - 2014
MoE publication type	A1 Journal article - refereed

Keywords

@article{21ef901bf0344bbcb51c0c2487be1e18,

title = "Making customer relationship decisions: Analytics v rules of thumb",

keywords = "512 Business and Management, KOTA2014",

author = "Persson, {Per Andreas} and Lynette Ryals",

year = "2014",

doi = "10.1016/j.jbusres.2014.02.019",

language = "English",

volume = "67",

pages = "1725--1732",

journal = "Journal of Business Research",

issn = "0148-2963",

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number = "8",

}

TY - JOUR

T1 - Making customer relationship decisions: Analytics v rules of thumb

AU - Persson, Per Andreas

AU - Ryals, Lynette

PY - 2014

Y1 - 2014

KW - 512 Business and Management

KW - KOTA2014

U2 - 10.1016/j.jbusres.2014.02.019

DO - 10.1016/j.jbusres.2014.02.019

M3 - Article

SN - 0148-2963

VL - 67

SP - 1725

EP - 1732

JO - Journal of Business Research

JF - Journal of Business Research

IS - 8

ER -