Making customer relationship decisions: Analytics v rules of thumb

Per Andreas Persson, Lynette Ryals

Research output: Contribution to journalArticleScientificpeer-review

25 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Business Research
Volume67
Issue number8
Pages (from-to)1725-1732
Number of pages8
ISSN0148-2963
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2014

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