Making omnichannel an augmented reality: the current and future state of the art

Tim Hilken*, Jonas Heller, Mathew Chylinski, Debbie Isobel Keeling, Dominik Mahr, Ko de Ruyter

*Corresponding author for this work

Research output: Contribution to journalReview Articlepeer-review

161 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Making omnichannel an augmented reality: the current and future state of the art'. Together they form a unique fingerprint.

Social Sciences

Computer Science

Psychology