Making Sense of Customer Relationships in Change

Maria Holmlund, Tore Strandvik, Ilkka Lähteenmäki

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication31th Annual IMP Conference and Doctoral Colloquium : Organizing Sustainable BtoB Relationships – Designing in Changing Networks
Volume31
Place of PublicationKolding
PublisherUniversity Press of Southern Denmark
Publication date26.08.2015
Publication statusPublished - 26.08.2015
MoE publication typeA4 Article in conference proceedings
Event2015 31st Industrial marketing and purchasing group (IMP) conference: Organizing Sustainable BtoB Relationships - Designing in Changing Networks - Kolding, Kolding, Denmark
Duration: 27.08.201530.08.2015
Conference number: 31

Keywords

  • 512 Business and Management

Cite this