Making Sense of Customer Relationships in Change

Maria Holmlund; Tore Strandvik; Ilkka Lähteenmäki

Making Sense of Customer Relationships in Change

Maria Holmlund
, Tore Strandvik
, Ilkka Lähteenmäki

Marketing, Helsinki

University of Oulu

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	31th Annual IMP Conference and Doctoral Colloquium : Organizing Sustainable BtoB Relationships – Designing in Changing Networks
Volume	31
Place of Publication	Kolding
Publisher	University Press of Southern Denmark
Publication date	26.08.2015
Publication status	Published - 26.08.2015
MoE publication type	A4 Article in conference proceedings
Event	2015 31st Industrial marketing and purchasing group (IMP) conference: Organizing Sustainable BtoB Relationships - Designing in Changing Networks - Kolding, Kolding, Denmark Duration: 27.08.2015 → 30.08.2015 Conference number: 31

Keywords

512 Business and Management

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http://impgroup.org/uploads/papers/8573.pdf

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@inproceedings{f16b4efd9ca04a1fb593c366b06fe742,

title = "Making Sense of Customer Relationships in Change",

keywords = "512 Business and Management",

author = "Maria Holmlund and Tore Strandvik and Ilkka L{\"a}hteenm{\"a}ki",

note = " Volume: Proceeding volume: 31; 2015 31st Industrial marketing and purchasing group (IMP) conference : Organizing Sustainable BtoB Relationships - Designing in Changing Networks, IMP ; Conference date: 27-08-2015 Through 30-08-2015",

year = "2015",

month = aug,

day = "26",

language = "English",

volume = "31",

booktitle = "31th Annual IMP Conference and Doctoral Colloquium",

publisher = "University Press of Southern Denmark",

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Holmlund, M , Strandvik, T & Lähteenmäki, I 2015, Making Sense of Customer Relationships in Change. in 31th Annual IMP Conference and Doctoral Colloquium : Organizing Sustainable BtoB Relationships – Designing in Changing Networks. vol. 31, University Press of Southern Denmark, Kolding, 2015 31st Industrial marketing and purchasing group (IMP) conference, Kolding, Denmark, 27.08.2015. <http://impgroup.org/uploads/papers/8573.pdf>

Making Sense of Customer Relationships in Change. / Holmlund, Maria ; Strandvik, Tore; Lähteenmäki, Ilkka.
31th Annual IMP Conference and Doctoral Colloquium : Organizing Sustainable BtoB Relationships – Designing in Changing Networks. Vol. 31 Kolding: University Press of Southern Denmark, 2015.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Making Sense of Customer Relationships in Change

AU - Holmlund, Maria

AU - Strandvik, Tore

AU - Lähteenmäki, Ilkka

N1 - Conference code: 31

PY - 2015/8/26

Y1 - 2015/8/26

KW - 512 Business and Management

UR - http://www.impconference2015.com/

M3 - Conference contribution

VL - 31

BT - 31th Annual IMP Conference and Doctoral Colloquium

PB - University Press of Southern Denmark

CY - Kolding

T2 - 2015 31st Industrial marketing and purchasing group (IMP) conference

Y2 - 27 August 2015 through 30 August 2015

ER -

Making Sense of Customer Relationships in Change

Keywords

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