Making sense of service dynamics: the honeybee metaphor

Danilo Brozovic; Annika Ravald; Fredrik Nordin

doi:10.1108/JSM-01-2015-0046

Making sense of service dynamics: the honeybee metaphor

Danilo Brozovic, Annika Ravald, Fredrik Nordin

Marketing, Vaasa

Stockholm University

Research output: Contribution to journal › Article › Scientific › peer-review

6 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Services Marketing
Volume	29
Issue number	6/7
Pages (from-to)	634-644
DOIs	https://doi.org/10.1108/JSM-01-2015-0046
Publication status	Published - 2015
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
Business, Markets and Societal Dynamics
Marketing Logics and Strategizing

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10.1108/JSM-01-2015-0046

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Cite this

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title = "Making sense of service dynamics: the honeybee metaphor",

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journal = "Journal of Services Marketing",

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AU - Nordin, Fredrik

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KW - Business, Markets and Societal Dynamics

KW - Marketing Logics and Strategizing

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