Making sense of service dynamics: the honeybee metaphor

Danilo Brozovic, Annika Ravald, Fredrik Nordin

Research output: Contribution to journalArticleScientificpeer-review

4 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Services Marketing
Volume29
Issue number6/7
Pages (from-to)634-644
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • Business, Markets and Societal Dynamics
  • Marketing Logics and Strategizing

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