Making sense of value and value co-creation in service logic

Christian Grönroos, Päivi Voima

Research output: Book/ReportCommissioned reportProfessional

Abstract

In order to further develop the logic of service, value creation, value co-creation and value have to be formally and rigorously defined, so that the nature, content and locus of value and the roles of service providers and customers in value creation can be unambiguously assessed. Then a theoretically sound foundation for understanding value creation in service logic, and enables meaningful managerial implications, for example as to what is required for co-creation of value, and also further theoretical elaborations.
Original languageEnglish
PublisherHanken School of Economics
Number of pages35
ISBN (Electronic)978-952-232-157-2
Publication statusPublished - 2011
MoE publication typeD4 Published development or research report or study

Publication series

NameWorking papers
PublisherHanken School of Economics
No.559
ISSN (Electronic)0357-4598

Keywords

  • 512 Business and Management
  • Value creation; value co-creation; value spheres; service logic; service-dominant logic; interaction
  • KOTA2011

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