TY - BOOK
T1 - Making sense of value and value co-creation in service logic
AU - Grönroos, Christian
AU - Voima, Päivi
PY - 2011
Y1 - 2011
N2 - In order to further develop the logic of service, value creation, value co-creation and value have to be formally and rigorously defined, so that the nature, content and locus of value and the roles of service providers and customers in value creation can be unambiguously assessed. Then a theoretically sound foundation for understanding value creation in service logic, and enables meaningful managerial implications, for example as to what is required for co-creation of value, and also further theoretical elaborations.
AB - In order to further develop the logic of service, value creation, value co-creation and value have to be formally and rigorously defined, so that the nature, content and locus of value and the roles of service providers and customers in value creation can be unambiguously assessed. Then a theoretically sound foundation for understanding value creation in service logic, and enables meaningful managerial implications, for example as to what is required for co-creation of value, and also further theoretical elaborations.
KW - 512 Business and Management
KW - Value creation; value co-creation; value spheres; service logic; service-dominant logic; interaction
KW - KOTA2011
M3 - Commissioned report
T3 - Working papers
BT - Making sense of value and value co-creation in service logic
PB - Hanken School of Economics
ER -