Management of customer assets for increased value capture in business markets

Suvi Nenonen, Kaj Storbacka

Research output: Contribution to journal › Article › Scientific › peer-review

9 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Management Decision
Volume	52
Issue number	1
Pages (from-to)	101-121
Number of pages	21
ISSN	0025-1747
DOIs	https://doi.org/10.1108/MD-04-2013-0213
Publication status	Published - 2014
MoE publication type	A1 Journal article - refereed

Keywords

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title = "Management of customer assets for increased value capture in business markets",

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T1 - Management of customer assets for increased value capture in business markets

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AU - Storbacka, Kaj

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