Management of customer assets for increased value capture in business markets

Suvi Nenonen, Kaj Storbacka

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalManagement Decision
Volume52
Issue number1
Pages (from-to)101-121
Number of pages21
ISSN0025-1747
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2014

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