Managerial levers of market-shaping strategies: an abductive inquiry

Suvi Nenonen, Kaj Storbacka

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Peer-reviewed scientific journalJournal of Global Scholars of Marketing Science : Bridging Asia and the World
Publication statusPublished - 2020
MoE publication typeA1 Journal article - refereed

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management

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