Managerial levers of market-shaping strategies: an abductive inquiry

Suvi Nenonen, Kaj Storbacka

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Peer-reviewed scientific journalJournal of Global Scholars of Marketing Science : Bridging Asia and the World
ISSN2163-9159
Publication statusPublished - 2021
MoE publication typeA1 Journal article - refereed

Sustainable Development Goals

  • GOAL 09: Industry, Innovation and Infrastructure

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management

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